HIPAA, FTC, & State Law: What you need to know now - 2025 Edition!

Overview:

The Patient Privacy landscape is still shifting. If your organization is unsure if you’re handling the updates around what you can and can’t do with marketing and website analytics correctly, this is for you! This session will cover all of the changes that have happened in the last year with HIPAA, FTC and state laws – both for marketing analytics and tactics such as paid media and email. Attend this session to understand what’s happening in healthcare marketing compliance. And no legal jargon! What can you track, what can’t you track, and why! Hear examples, best practices and ways for even non-tech savvy marketers to see if their organization is handling patient data safely. Walk away with actionable changes and confidence about what your marketing team can and can’t do in 2025.

Presenter: Jenny Bristow, CEO and Founder, Hedy & Hopp

Jenny Bristow is the CEO and Founder of Hedy & Hopp – a full-service and fully-healthcare marketing agency. H&H is passionate about improving patient’s access to care through smarter marketing programs.

Jenny is the creator and host of the award-winning podcast We Are, Marketing Happy – A Healthcare Marketing Podcast.

Prior to starting H&H, Jenny launched, grew, and sold a digital agency in Seattle and worked at Amazon. H&H was named the #1 Fastest Growing Company in St. Louis by the St. Louis Business Journal in 2019, and Jenny was named a top female business owner in 2023.