Evidence-Based Messaging Principles for Serious Illness Care

Overview:

Review the evidence for how to optimally talk about aspects of serious illness care to the public. Learning objectives:

• Articulate why messaging principles for serious illness are needed
• Discuss what the research shows about attitudes and awareness of advance care planning, palliative care, and hospice
• List the 5 tested messaging principles
• Describe the key elements of the new serious illness care messaging toolkit

CE’s: NHA & SW

Presenter: Marian Grant, Marian Grant Consulting

Marian Grant is a policy consultant for the Coalition to Transform Advanced Care (C-TAC) , the Center to Advance Palliative Care (CAPC), and the National Patient Advocacy Foundation, and a marketing consultant for the University of Washington’s MessageLab Serious Illness Messaging project, and VitalTalk. Dr. Grant maintains a clinical practice as a palliative care nurse practitioner at the University of Maryland Medical Center. She is adjunct faculty at the University of Maryland and Johns Hopkins Schools of Nursing. In 2014, Dr. Grant was selected as a Robert Wood Johnson Health Policy Fellow working on Capitol Hill and at the Center for Medicare and Medicaid Innovation. Dr. Grant has served on the board of the Carolinas Center and the Hospice and Palliative Nurses Association and speaks nationally and internationally on palliative care, messaging, and health policy. Before becoming a nurse, Dr. Grant had a career in marketing at the Procter & Gamble Company and worked on the Max Factor and Cover Girl cosmetics brands there. She is the daughter of immigrants and refugees.

Registration:

Registration is free for SDAHO Members and $49 for Non-Members.

Click here to register.