Leadership in Times of Crisis: Leadership is Worthless ... But Leading is Priceless

A crisis is a bad place to try to discover your mission, vision, values, and culture. No one knows that better or in a more nuanced way than Dr. Thom Mayer, whose leadership in times of crisis spans more than 20 years, both during the NFL and in national disasters. Others have authored books on dealing with crisis, but Dr. Mayer has lived a rich life of leadership in crisis, from the Pentagon on 9/11 through the concussion and COVID-19 crises in the NFL, and from serving in Ukraine. Passion, purpose, and an understanding of “your deep joy” are hallmarks of this inspiring yet highly pragmatic message.

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