Understanding Your Patients as Consumers: The Shift to Consumerized Health Care

In every industry and every vertical, consumers have more choices than ever. What to eat, where to eat it, what to buy, how to buy it, what channel to buy from — the options are endless. Health care is no different. With the rise of social media, online reviews, and the internet, patients have begun to view health care just like any other consumer service. Empowered by choice and focused on convenience, they no longer rely on just referrals but do their own research to find the providers they want and the access points that work for them. In this webinar, we’ll explore how health care organizations can start thinking of their patients as consumers to guide locations, marketing, service line and other growth strategies.

Click here for more info.