Webinar: Hospital Gift Shops: Creating an Astonishing Customer Experience
Event Details
Overview: Hospital gift shops are the key elements of fundraising for auxiliaries and volunteer organizations. This webinar is designed to offer you an opportunity to hear and learn from a retail expert about the tools and motivation to move your shops forward.
The presenter will discuss The A.C.E. Model: 8 Steps to Delivering an Astonishing Customer Experience. We hear words to describe stores like awesome, beautiful and great, but wouldn’t you like to hear that your customers find you downright “astonishing”? To have that word be one your customers use, we’ll focus on eight critical areas of your shop that are needed to make your customer “gasp”! New research reveals that to see, touch, feel and try out items is the top reason why consumers choose to shop in physical stores versus online. With 62% of shoppers wanting to kick the tires, retailers must take full advantage and up their game to create compelling in-store shopping experiences.
Objectives: Upon completion of this webinar, participants will be able to:
- Discover how to multiply their “unique brand” through first impressions by the important interior and exterior experiences
- Uncover the marketing connections they must maintain to multiply the strongest customer relationships
- Realize the most important step their customers may want but do not mention
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