Survey: Dining a significant factor in choosing senior living facilities

56

LeadingAge says a recent survey of senior living executives found that dining plays a significant role in consumers’ selection of and satisfaction with senior living communities, but facilities that manage food service in-house face challenges with workforce stability and expertise levels.

LeadingAge conducted the survey with Silver Partner Unidine Senior Living Culinary Group to better understand the evolving role of food service in serving this growing marketplace.

Among those surveyed, 86 percent of respondents said they prominently feature dining as part of their marketing and sales strategy.

“Our members understand that they must cater to older adults with a very different set of expectations than their parents’ generation,” said LeadingAge President and CEO Katie Smith Sloan. “Dining is going to become more and more of a significant strategic differentiator.”

Communities that outsourced food service to a dining management services company reported the greatest values as:

  • Access to experienced dining and food service management expertise
  • Working with a strategic partner with industry insight
  • Access to diet/nutrition professionals

For more information and details on the findings of the survey, visit this website.